Assignment 4: Interviews

How do men and women differ in the way they view the design around them?

For this assignment, I needed some preparations before having interview sessions. Making questions and structure of the interview took a bit long time but I enjoyed preparing those. I also made a formal consent form for using their photographs. Anyhow I think I could enjoy this assignment the most in all other assignments I had.
I chose “How do men and women differ in the way they view the design around them?” from the 10 topics prepared. I have been interested in the difference in the way of thinking and viewing between men and women.
I just remembered some examples that were depending on the way of viewing or the way of thinking. For example, in general, men like cars or computers but women do not like those that much. Women probably like visibly pretty things or art related things and they choose studying art even for their higher education as I could see a lot of female students in my art school but a few male students. Conversely in civil engineering faculty at University of Dundee, there are a lot of male students but a few female students. There would be many reasons like working as a civil engineer sometimes needs to work outside, so it might be hard for women, etc. And also men probably think studying practical things should stand them in good stead rather than studying art.
Men have a different order of priorities, and women have a different one as well.
For another example, if there is a girl who is always said “fashionable” or “pretty” by other girls. What is interesting is that many boys think she is neither “fashionable” nor “pretty”. Moreover the boys think something worse like “strange fashion” or “too much make-up”. Anyhow I have been interested in the differences in the way of viewing by men and women.

I started mind mapping to decide a design thing that I would chat about in the interview sessions.

Interviewees might not be designers or design students, and also I did not expect any nice and cool answers how they think about design.
I thought to look at a design thing that would be able to encourage people to talk their own unique story or anecdote. It means I thought “the design around them” should have been common things or common designs in daily life that everybody knew and saw everyday. A mobile phone? Hanger hooks? A magnetic knife rack? An electric kettle? Design of a passage of a shopping mall? Soon after I suddenly decided – “OK, I will talk about toilet.” Everybody must use toilet everyday and everybody must know toilet.

I asked my friends to introduce their friend’s friend or flat mate’s friend to me. I must say thank you to all interviewees and my friends who asked people to have my interview. Thank you so much!
Before the interview, everybody asked me “What kind of interview? My friend keeps asking me.” or “What is the question?” I think everybody got tense or nervous when they heard “interview” even though I explained it would be just like a chat. As I should do semi-structured interview, I tried to interview people like natural conversation such as a chat instead of mechanical Q&A session. I imagined radio or TV shows. I really think well-known presenters are skillful. They listen to guests or interviewees carefully, make good questions to receive good answers at the right moments, and adjust to the situation.
I interviewed people in their flat, in a café, and my flat with a cup of coffee, soup, or chips in a very relax mood and actually we laughed a lot. I really enjoyed talking to new people about toilet even though it was a bit weird topic for the first conversation. I hope every interviewee enjoyed my interview.

Questions
– Can you draw your toilet? Do you like that? How do you like that?
– Have you ever been to any other countries? Where have you been?
– Have you ever had any trouble with toilet during the trip or anytime?
– Can you draw the worst toilet you’ve ever seen in your life?
 Do you remember how bad that was?
– What do you think about different styles or types of toilet
 such as a hole in the ground or a toilet in the bush?
– What do you think about the traditional Japanese toilet? (picture showed)
– Have you seen any different kind of toilet in the UK?
– What do you think about modern Japanese toilets? (pictures showed)
– Do you want to try the electric seat? Would you like it?
– Do you prefer to keep the toilet lid closing? Any reason?
– Which do you like the most in some designs of toilets? (pictures showed)
– Do you think the toilet is important thing in your house?
– Can you draw your dream toilet?
– What do you think about the toilets of unusual design? (pictures showed)

However I set the questions and the order of questions, I changed the order according to the atmosphere and the flow of the conversation. I did interview sessions on individual basis but I summarize the answers in order below.

Interviewees
Person 1 (f): Lucie / female British – from England / 1st year art student
Person 2 (f): Woosung / female Korean – from Busan / Social work Master student
Person 3 (m): Zameer / male Pakistani – from Islamabad / Finance Master student
Person 4 (m): Rosko / male British – from Dundee / Sports instructor
Person 5 (m): Kevin / male British – from Scotland / professional actor
Person 6 (f): Ruth / female British – from England / professional dancer

(m): male, (f): female


Well, I will ask you about strange questions but I hope you like.
– First of all, can you draw your toilet? (I asked Person 4, 5, and 6 only)



Person 4 (m)



Person 5 (m)



Person 6 (f)



Thank you. This is my toilet. I just took a photograph this morning.

– Do you like your toilet? Actually I like mine. How do you like your toilet?
Person 4 (m): yeah, why not. It’s comfortable, tidy and clean. My flat mate and I are clean people.
Person 5 (m): Yes! Of-course. The lid of the toilet, it closes by itself slowly. I like that!
Person 6 (f): Why not. I like that. We just had a new bathroom last year.


– Have you ever been to any other countries? Where have you been?
Person 1 (f): Yes, I’ve been to mostly Europe.
Person 2 (f): Yes, I went to China, Japan, the US, the UK, Ireland, France, Belgium, Sweden, Botswana, Italy and Spain. I went to the US with my tutor as a study trip.
Person 3 (m): No, I’m from Pakistan, so only the UK.
Person 4 (m): Spain, Canada, and the US. Not Asian countries yet but I’d love to go to Japan in near future.
Person 5 (m): Japan, Australia, France, and Italy.
Person 6 (f): France, Italy, Portugal, Morocco, Sweden, Germany, India, China, Uruguay, Argentina, the US, Canada, Dubai, Austria, Ireland, Wales, and Scotland.


– Have you ever had any trouble with toilet during the trip or anytime?
For example, you didn’t know how to use or you felt uncomfortable… or any interesting story about toilet?

Person 1 (f): In Poland, I stayed at a hostel and in the toilet there was no paper and the floor was plastic. And in France, in a public toilet there’s just a hole! Those were not modern at all.
Ah, I remembered the toilet at the Leeds festival in 2009 – it was the worst one! There’s a hole in the floor of the temporary toilet, and you could see everything below. Of-course it was so smelly and dirty – horrible! And at that festival, a girl fell down into the cesspit head over heels when she tried to pick her purse she dropped! Fire engines came to rescue her and she became to be called “poo girl”!
Person 2 (f): I didn’t have any trouble but even in the hotel bathroom, I don’t sit on the seat for hygiene. I don’t want to sit on the toilet seat that someone who I don’t know sit.
Person 3 (m): Not really but I’m a Muslim and I really care about the cleanliness so I don’t sit on the toilet seat for hygiene. Or, I put toilet paper on the seat then sit. In my country (Pakistan) we use a traditional style of toilet that doesn’t have seat. One thing I can’t stand is the position of the pool of western toilet. It splashes up the water! Pakistani toilet has the pool at front part so it doesn’t splash.
Person 4 (m): Well, the temporary toilet at festival is awful. Just a huge hole in the ground and there’s no paper. You need to bring your paper in.
Person 5 (m): Not at all.


Person 6 (f): I experienced many different types of toilets in the world. In India, the toilets were separated for local Indian people and Westerners. For local people there’s no seat to sit on.
And in Portugal, there was a strange toilet I saw. The seat turned 360° and I still don’t understand the reason why.
In Argentina, the common toilet has a pipe where the dirt goes in front area. If you sit on the seat, you could see, but the pipe is incredibly dirty and Argentina is always hot, so it’s so disgusting.


– Can you draw the worst toilet you’ve ever seen in your life? (I asked Person 4, 5, and 6 only)
– Do you remember how bad that was?


Person 4 (m): A huge hole in the ground and you can see everything under your feet! Smelly.



Person 5 (m): Sticky toilet in bars or at festivals. Pieces of paper were scattered everywhere.



Person 6 (f): No light. No toilet roll. Cockroaches and sanitary towels were on the messy floor. At a street café in India. Uuugh!!


I remember that one of my teachers at high school went to Egypt for his honeymoon. He and his new wife joined a packed tour by bus to visit the Great Pyramid of Giza and Sphinx. He suddenly got a serious stomachache but there was no toilet in the desert. He was totally in emergency so he did behind the pyramid.
And I heard about a public toilet in China from my Japanese friends who visited the Great Wall. The public toilet beside the Great Wall did not have any door or any partition. Two people should squat on the toilet face to face. And that toilet is just like a hole in the ground. There’s no seat for sitting. The Great Wall is one of the well known UNESCO World Heritage Sites.
In 17th century France, the citizens were throwing the dirt of the toilet away from the windows.

– What do you think about those?

Person 1 (f): I could imagine it would happen in small countries or developing countries.
Person 2 (f): yes I heard similar stories!
Person 3 (m): It depends on culture or situation. I could understand the differences.
Person 4 (m): I think I need to be open-minded to experience the difference in other countries.
Person 5 (m): Of-course there are so many different styles.
Person 6 (f): I think there are so many different styles or types of toilet in the world. I could go in the forest or bush if there’s no toilet. In old times, everybody did like that.
Also in old times in Edinburgh, people were throwing the dirt away from the windows and it went down to Princes street!




(Photograph from TOTO)
– What do you think about this traditional style of Japanese toilet?
Some people say this type of toilet makes your legs stronger.

Person 1 (f): It’s very different. I’ve never seen it before but I could guess you should squat.
Person 2 (f): I like it. You don’t have to sit on the seat. We still have same type of toilet in Korea – maybe Japanese company made it.

Person 3 (m): It’s very similar to Pakistani toilet. There’s no seat and you need to squat. As I told you, Pakistani toilet has the water pool at front part. And the material of the toilet is porcelain. Its smooth surface doesn’t allow the dirt to stick. I like that.
Person 4 (m): Cool! Isn’t it an old fashioned Japanese toilet? Yes, that’s it. I saw it on TV or Internet.
Person 5 (m): Ah, it’s Japanese toilet. I saw and used it when I travelled in Japan. I can see a button on the wall. It’s old, but technological.
Person 6 (f): I’ve never seen it.


Actually when I came to the UK for the first time long time ago, I was so surprised with the black coloured toilet seat. It still scares me. I don’t know why but I don’t like to sit on that. I just wonder who designed that black seat.
– Have you seen any different kind of toilet in the UK?

Person 1 (f): No I’ve never seen any different toilets. Well, I think that black coloured seat is a very traditional British style toilet. In old times, there’s a water tank over the head and you pull the chain to flush. Some people are still using that type of toilet today.
Person 2 (f): No, I’ve never seen any different one in the UK.
Person 3 (m): No. But you can see a Pakistani style toilet in Dundee mosque.
Person 4 (m): No, I’ve only seen common Western toilets here.
Person 5 (m): No, just usual ones.
Person 6 (f): Not strange one, but I still see an old type of toilet with a tank and a chain. The toilet of my friend in France, it was my favourite! It was in the garden, I mean outside. If you finished using, you should cover with sawdust. It’s very eco-friendly. You could hear the birds singing and feel nature. Ah, in somewhere I saw a ski jump toilet. The wall paper is the scenery of Alps and you put your feet into sky. Maybe it’s by Japanese company.
(Then she sent me a link of ski jump toilet.)



 
(Photographs from LIXIL/INAX)

Those are common toilets in Japan today.
– Do you like them? What do you think?

Person 1 (f): Very modern. It’s not like in a bath room, it’s like in a living room.
Person 2 (f): Too stylish. It looks like in a living room. You could read books there.
Person 3 (m): Clean and modern. I think Japanese has a modern sense of design and high technology. I think those modern toilets reflect the levels of people for example, how educated and how rich they are, and what kind of house they live in. They might reflect the personality as well. It seems easy to clean those toilets.
Person 4 (m): Wow! Cool! Technological. You could sit back and relax on them like furniture. Interesting and dynamic shapes.
Person 5 (m): Very modern and aesthetic.
Person 6 (f): Like a salon. It’s modern but it would only suit for the modern houses.



In Japan, electric seats of toilet are very common today. In my parents house there are 2 toilets and those have electric seats. Even in winter you can sit warm. It is made as eco-friendly with a very cutting-edge technology. When a person comes closer, a human sensor activates the heater quickly and the lid will open automatically. Toilet paper is unnecessary. The warm water shower and the dryer will wash and dry everything for you. You just sit on the seat and do your business then go. It flushes automatically. Of-course you can change the temperature and power of water or air as you want. Some Japanese people say using toilet paper is not enough to clean and not ecological however I am not sure if it is correct or not. Individually I do not like the auto flushing since I flushed my earring.


– Do you want to try the electric seat? Would you like it?

Person 1 (f): Ehm, I wouldn’t try. I’m ok with paper. I think it takes a long time to get used to. And it’s almost like a hairdresser – and too much functions.
Person 2 (f): I don’t like the seat heating. I know it’s electric, but its warmth is like somebody else was sitting here just a second ago. I don’t want to imagine. Using shower is ok, but I don’t want to pay for this expensive seat.
Person 3 (m): I wouldn’t use but I understand it helps us to be clean.
Person 4 (m): Why not. Electric, that’s amazing! I like the idea of eco-friendly without paper.
Person 5 (m): Yes, why not. It must be comfortable. I like high technology.
Person 6 (f): No, I wouldn’t use. That’s not for me.


I heard from some male friends, they want to keep the toilet lid opening at always otherwise they need to open every time when they use. But female friends say the lid should be closed for hygiene because there are a lot of invisible bacteria in the air of the bathroom.
– Do you prefer to keep the toilet lid closing? Any reason?

Person 1 (f): Yes, I do. I want to be polite. Because I’m English, I think to close the lid is a kind of etiquette.
Person 2 (f): I prefer to keep closing but I don’t really mind for my toilet. And I don’t want to touch the lid in a public toilet. Also if the lid were closed in a public toilet, I would suspect that someone has not flushed, and I would flush first before opening the lid.
Person 3 (m): I don’t close the lid but put the seat down. To shut the smell, maybe I should close the lid.
Person 4 (m): I might not close. I prefer to close but if I need to let air out, I would open.
Person 5 (m): I close. Since I saw the Japanese electric seat when I travelled, I close. I think the design changed my habit.
Person 6 (f): I prefer to close but I can’t be bothered, so I don’t close.




A Swarovski stones covered toilet and an aquarium toilet.
– What do you think about those?

Person 1 (f): I think Swarovski stones are unnecessary at all. This design is not for purpose. Fish one looks ridiculous.
Person 2 (f): Wow, Swarovski stones one is gorgeous, but I won’t pay for it. And I think the aquarium one is bad design. A toilet doesn’t need to be special like that.
Person 3 (m): Swarovski one looks very expensive. Teenage girls might like that. There’s no special technology, it’s just covered with stones. Mature people wouldn’t use the Swarovski one. But the aquarium one would be good to make kids sit on the toilet properly. Anyhow those two would be used to attract people or feel good to show how they are rich.
Person 4 (m): Is that customized? I never choose Swarovski toilet even if it’s free. That’s just too much. But girls and maybe gay guys like.
The aquarium one is very nice. It would work to make kids sit on the toilet. They could sit backward and enjoy seeing fish.
Person 5 (m): Wow…. Swarovski… I hate that. I don’t understand. I like the aquarium one. It’s nice. I could see a kind of responsibility by looking after the fish, and I like the idea of looking at the nature.
Person 6 (f): Covered with Swarovski stones… it’s totally insane. I hate that. And I hate the fish one. It’s something like plastic and an extension of toy.



– Do you think the toilet is important thing in your house?
– Which do you like the most in all of them?


Person 1 (f): Yes the toilet is important. But I don’t care about its looking. I can’t use lots of money to have gorgeous expensive one. I prefer the basic British common toilet.


Person 2 (f): The toilet is important, but, again, I think it doesn’t need to be special. I don’t want to use money for a high technology toilet. I like the normal toilet but clean one.

Person 3 (m): Of-course the toilet is very important. It’s a kind of sacred place for myself. I usually smoke and read there. I don’t have to care about anything in the toilet. I don’t like a toilet in the “nature”. I can’t go into bush. I remembered when I saw a house in London. The kitchen was very small but the bathroom was huge. That means, British people think the toilet as important thing rather than food! If I had lots of money, I would have one traditional toilet for me, and one modern electric one for guests who come to my home party.


Person 4 (m): Yes, the toilet is important. That’s my own place. I could think something alone in the toilet, and flat mates or anybody never bother me. Well, if I had enough money I would choose the Japanese high technology one. I prefer that the most. That should be convenient and user friendly.

Person 5 (m): Yes, the toilet is very important. I think the toilet is a symbolic thing of civilization. We produce things and waste (eat), then we flush them into the toilet, and finally those of them disappear. I think Japanese modern one is very aesthetic and new but maybe cranky.


Person 6 (f): The toilet is important. Well, Japanese modern toilet is ok but if there were that modern toilet in an old flat, that wouldn’t suit for the atmosphere. I prefer the traditional one or even the old style with a tank and a chain. I want to go back in time.



– What is your dream toilet?
– Can you draw a nice toilet you would like to have or use? (I asked Person 4, 5, and 6 only)
– Give me some key words to explain that.


Person 4 (m): shiny, high technology, remote controllable, heating, lights, candles, aquarium, and drinking whiskey in the toilet!



Person 5 (m): controller on the sheet, high technology, projector, and watching movie in the toilet.



Person 6 (f): clean, fine porcelain and a chain, back in time, bookshelf, lots of books, natural daylight. Or, nature, compost toilet, sawdust, birds, trees, and flowers.



 
OK, so I’m going to ask you the final question.
– What do you think about those toilets?

Person 1 (f): Those are unusual shapes. Those don’t look comfortable.
Person 2 (f): I have no idea for the white one, but green one is small and cute. Are those for any special purpose?
Person 3 (m): I think those are for disabled people. Those looks like barrier free toilets.
Person 4 (m): The white one is like a motorbike. Interesting. Looks comfortable and good for bad backs. Maybe it’s practical somehow. Mobile toilet? And green one is nice. Maybe it’s good for any ages. Good designs.
Person 5 (m): I like white one. It’s beautiful. It’s just like a sculpture. It looks practical and functional.
Person 6 (f): Weird shapes. I’ve never seen those before.



The white one is multiuser toilet designed by Nelson Ayala, in collaboration with Ana Maria Gordillo. Disabled people who is using wheelchair can use it, too.
The green one is also a multiuser toilet designed by Cooler Solutions inc in Canada. It could be used as a portable toilet or bedpan for somebody sick in bed who cannot move.
– Any comments?

Person 1 (f): I have no idea but I think those look supportive.
Person 2 (f): Good idea.
Person 3 (m): I’ve never seen those before but I thought those were for disabled people.
Person 4 (m): Nice. That’s very good idea. Those are modern and beautiful. Apart from usual disabled toilets.
Person 5 (m): Cool. That’s very nice. I’ve never thought context. The green pot is like IKEA’s coffee pot.
Person 6 (f): Wow. A modern bedpan. Green one is small and discreet.



If you knew the purpose of the thing, you would be able to understand why this existed. But I could find some differences between men and women in the way of viewing things. You differ in the way you view something especially at first glance.
Well, thank you very much for having my interview. I really enjoyed chatting!


 


Throughout the interviews, I vaguely found small differences.
Men would look at the function or practicality of design as all three men answered the aquarium toilet was nice idea to make kids sit properly. But all three women answered the aquarium toilet was ridiculous or bad design. Probably women might think the image of colours or shapes at first sight. If you think about the purpose of this design, it could be for kids as men answered. For example if kids could be trained to sit properly and parents became happy with that, it could be a good design. I think a good design is not only with beautiful colours or shapes.
And men like gadget things, high technology, something interesting such as an aquarium toilet, an electric sheet, or luxury facilities in the toilet. I think men see design or functions of the thing itself and do not care much about if the looking matches with other things. Also they attach importance to the feeling or atmosphere how comfortable it is when they use the toilet.
However women mainly think about the cleanliness, they see the harmony of the design with other things. Since all three women preferred to choose the normal toilet, I thought women would not really care about the looking. But then I thought about it again, and realized that maybe women did not see “design” but “looking”. I think some people might think good design should be always good looking, too. But I do not think so. If they looked at design, they would have mentioned about the functions some more.
And another difference is, men do not care about the cost of the gadget thing or high technology thing, but women care as they answered “I don’t want to use money for it.” It reflected that women were used to think about housework.

I enjoyed the interviews but I still think making good questions is not easy. Good questions can derive good answers. This is like handling a bit of solder on the metal.



After I collected and summarized the answers of my interviewees, I discussed with my friends about the findings though I was worrying if my “topic” was appropriate for lunch time at a café!
Michelle Ho took a topic of “What does jewellery mean to wearers, sellers and makers?” I liked her approach to the topic. It was different from mine. She asked the interviewees to make a mind map. And then she showed the interviewees some pictures of jewellery on a book and asked them to choose good one and bad one. I think that could help her to know what people feel or think about jewellery with different eyes.
We are learning jewellery making. At least we have slightly different eyes to view jewellery or jewellery making technique from those who are not familiar with jewellery making. This does not mean good or bad but just different.
To be honest I did not choose that topic on purpose because I am a too serious person and I thought it was too heavy to think about. I might take really a long time to make good questions.
As I wrote on my blog before, I have been having a big contradiction in my mind – Why am I making jewellery with precious metals even though I am an ecologist?
Who starts the flow?

Did a wearer start wanting to wear/own a piece of jewellery?
Did a seller start wanting to sell a piece of jewellery?
Did a seller start asking a maker to make a piece of jewellery?
Did a maker start wanting to make a piece of jewellery?
Did a maker start wanting to let a wearer wear a piece of jewellery?

Same thing can be said for the fashion clothes. Who wants to catch up with the fashion? Wearers? Sellers? Makers?
Who creates the fashion? Street kids? Celebrities? Fashion designers?
Who is encouraging the fashion? Any purpose?

money – business – pure enthusiasm for fashion – policy or creed
If those of them were balanced well, it would seem very successful.

Anyhow, this assignment gave me a good opportunity to practice interviewing people and also gave me a hint to approach to my big theme. The thing I learned from this series of assignments is that I should know and appreciate the differences which exist everywhere. And I should not measure something only with my ruler.


Assignment 3 Activity 3C: OBSERVE AND RECORD

For this ethnographic activity, I went to a bingo hall in Dundee with my classmates to observe people who were going about their business. I had never been to any bingo hall before, and I especially hate gamble and do not play so I was a little bit uncomfortable to go there though some of my classmates were very excited and jumping around. One of the reasons why I do not do gamble is I know I am easy to be addicted to something – tv games, sports, smoking cigarettes, and drinking… and I stopped “unhealthy” things some years ago then I am totally avoiding those of them.
Before I went I remembered my impressions for that bingo hall – lots of fat old ladies were smoking outside of the entrance and making phone calls in dirty words, I really did not want to be like them.

I knew how to play a general bingo game, but did not know how to play that bingo game in a bingo hall. Firstly I was wondering what I should wear to go there because when I went to casino once, a lot of people were wearing fancy dress or nice clothes. But I remembered people smoking outside the bingo hall and I decided not to dress up.

Firstly I was asked to be a member of the bingo hall. I just filled an application sheet. It was free.
Since we did not know how to play and also where we should go, a lady working there led us to another counter to get a bingo book. The lady told us there were several books but one of us asked her to give us a free book, and then she gave each of us a free book. I was thinking not to play but it was free, and I thought it was a little bit rude if I did not play. She explained us how to play but I did not really understand and she explained very slowly just for me again. She was so helpful. Then we followed her and took sheets in the hall.

It was very strange atmosphere for me. The inside of the bingo hall was very huge and there were so many tables like a big food hall of a shopping mall or a speedway. Also it reminded me of a stock exchange. It was not very busy but there were many people.
The numbers were called by a caller through a microphone very quickly in a specific way like “two and five, twenty five” and also showed on the screens on the wall. Nobody was speaking and the hall was very quiet. If I got lines or marked all numbers in a same block, I should shout like “Line!” or “House!” Everybody was concentrating on the numbers called, and once somebody shouted, suddenly there was a general stir occurred, but just soon after it stopped and everybody reverted to the game. I was almost lost – struggling to find numbers and catch up with the caller, but the other people were very quick. They just shouted, “House!” right after the number called. They would have more time to foresee the numbers or lines.

I thought more females than males were there. Some elder females like over 70-years-old were playing by themselves without any pal. Everybody seemed that they did not care about anybody around them. It was at around 7.30 pm and I was very hungry so had beer and chips but those people playing bingo were just concentrating on bingo and did not eat during the game. There are some break times, and some people got food and drinks during the break. And also I saw some people went to casino room just next to the bingo hall to play slot machine or other games. After the break finished, everybody suddenly became so quiet again to concentrate on playing. For bingo games, they used a specific marker pen called dauber and quickly mark the numbers. They seemed that they were marking numbers with a practiced hand. Nobody was chatting so they did not seem like being social.
After the game finished, everybody quickly left the sheet and moved out from the hall. Again, they seemed that they were coming there just for playing games and did not care about being social with anybody. However, I felt like the others were looking at us as new comers – maybe we were acting suspiciously or strangely for them.



For the second site, I went to the chaplaincy centre in University of Dundee with my friend when there was a Baroque ensemble concert at lunchtime. In fact we did not know there was a concert so accidently we sat for the lunch during the live concert.
There is a cafeteria on the first floor and the ensemble band was playing on the ground floor. They allowed us to eat food during the concert but my friend seemed she was afraid to eat. Almost all of audience were elderly and they seemed that they came for the concert not only for having food or tea. In that cafeteria, we should return used plates or cutleries to the counter. Everybody was caring and trying not to make any noise. And there was a lady having a big baked potato occasionally stopped chewing during the silent moment of the music – it was funny for me and I was almost bursting out laughing.
From my seat, I could not see the band. I knew some pieces of those songs but I saw some people were almost clapping their hands at inappropriate pause in between the movements of the song. They prepared their hands to make applause but stopped by watching other people around them. It often happens in classical concerts. I saw a person shouted “bravo!” to a female soloist at inappropriate moment once in a big classical concert. For females, he should shout “brava!” instead of bravo, but probably bravo was just known as the word to applause. I am still not sure if it is good or bad about the moment to make applause. Some people say if I was so impressed, it would be fine to clap my hands at any time.
At the bingo hall I tried to see other people and copy how to behave. At the concert in the cafeteria, I thought some people were seeing other people to keep quiet or know the right moment to make applause. And some people who came later to the cafeteria were automatically copying others or just reading the atmosphere to keep quiet.

Well, since I hate gamble I would not go that place again in the future, but it was not that bad, even better than I thought. Fortunately or unfortunately, that day was my birthday. Going to a bingo hall on my birthday was quite weird but maybe interesting experience. The atmosphere of the bingo hall was strange for me and I was a bit nervous to get used to stay in that strange silence. I had an explanation by a lady but I was not very sure how to play and behave, so I was acting like groping in the dark. Maybe if I go there again, I would be fine although I would not go.

ACTIVITY 3A: SERVICE DESIGN TOOLS
ACTIVITY 3B: ETHNOGRAPHY PRIMER

Assignment 3 Activity 3B: ETHNOGRAPHY PRIMER

Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting. When ethnography is applied to design, it helps designers create more compelling solutions.
Ethnography offers a way to make sense of this complexity. It lets us see beyond our preconceptions and immerse ourselves in the world of others.

(An Ethnography Primer/AIGA)


When I design to create something, of-course I would try it by myself to know the feeling, but I should not design only by my preference, sense of value, or taste. As I wrote a similar opinion in my blog post before, every design should have a purpose or a demand that the design should go along. Design should not be egocentric and should not generate its own momentum.
It is depending on the target of users, but if this is not just for myself, I should apply ethnography to design. If I apply ethnography to design, knowing cultural differences, differences in habits, race, and folklore are quite important. I should accept the differences, however I do not think it is necessary to think the differences as comfortable things. I mean even if there is a thing that I do not like, I should appreciate it. This is similar to that I should appreciate the feedbacks from classmates or tutors. There is an interesting fact. Always some of my classmates, tutors or friends like my art pieces that I do not really like. Sometimes people say, “it’s brilliant!” for my crap piece. And always they do not say anything for the pieces that I like the most. That means I need to observe Scottish people to understand how they feel or think.

If I think about ritual and habitual differences, I could say that I experience and see so many differences everyday. I have been living in Dundee for more than a year since I came to Scotland from Japan where I was born and grew up. Some differences I found so far are interesting, and some are uncomfortable. Those uncomfortable differences are just not comfortable for me only but for British or Scottish people.



– FIRE DOORS –

For example, I am not happy with fire doors in British buildings by some reasons. The fire doors are heavy and in my art college when I have sketchbooks or painting stuff, it is not easy to open. And there are too many doors to go to library or other studios of-course I think this is based on the law and security regulations.
I like and appreciate that the British manners of “ladies first”. In my art college, I think more than 90% of male students or staff open and hold the door for me as far as I experienced. Of-course females also open and hold the door for the person following behind.
We do not have “ladies first” in Japan. Rather than letting ladies go first, we have “gentlemen first”. But this is based on a story in Japanese history. Men called Samurai or Bushi were supposed to go first to check for ladies if there were any enemy or dangerous things.
And if I opened a door and held for somebody else in Japan, that person would think I was a strange person and would use another door to avoid me. I do not know why but commonly Japanese people do not hold the door for somebody else and also do not get used to that somebody else opens the door for them. In the UK, even if I were walking very slow, somebody would open the door and wait for me. I appreciate that, and got used to that manners. When I went back to Japan last summer, somebody went through the door just before me and did not care the door for me, and I was very shocked. Actually in Japan there are not so many doors like those in British buildings. Probably that is why we do not need to care about somebody following behind.



– HOW TO USE CHOPSTICKS –

(picture from http://www.e-hashiseiwa.com/hpgen/HPB/entries/4.html)

In Japan if a person who could not use chopsticks properly, he/she would be considered ill-bred by upper or middle class elder people and some people would ask “What do his/her parents do?” If you are a Japanese and do not agree with it, please ask Japanese people who are over 50-years-old as many as you can.
Although I did not research on the manners in China, Korea or other places where people use chopsticks, there is a proper way to use those.
Few weeks ago I read an article of Japanese newspaper about an actress. She is a middle 20s beautiful actress who ranked the most popular actress in Japan recently. She used chopsticks in a scene of the meal in a tv play. And soon after, the tv station received many complaints from the viewers saying her way of using chopsticks is lack of manners or bad for young people to follow that.
To eat Indian meal, as far as I know, I should use right hand without using left hand that is known as impure. In Korea, in a folk costume called ch’ima chogori, drawing up one knee is considered as the most beautiful way of sitting. Eating sushi with fingers is proper way. But basically eating with hands and drawing knees at the dining are taboo in Japan. Possibly in some places, eating with any kind of sticks would be taboo though I have never heard. Those cultural and habitual behaviour are natural for those people who grew up in their world or in their culture.



– DIFFERENCES IN PHILOSOPHY, ETC –
In Europe many people might learn how to debate at schools. But maybe in Asia, or only in Japan, we do not learn how to nor debate at schools. Of-course there are some academic debates but commonly we do not insist opinions as pros or cons. I think this is because of the difference of basic philosophy in Europe and Asia. Asian countries are not based on Scholasticism but Confucianism. In my opinion, keeping harmony and not breaking the atmosphere are the most important things in Japan or maybe in Asia, and people do not prefer to argue with somebody over a matter.

“Why don’t you cerebrate Christmas? WHY?” – every year some of my European friends ask me. Basically Japan is a Buddhist country and I am a Buddhist though I am not strict about it. I know many European people just do Christmas party and they do not think about Christianity that much, but generally Japanese people do not think Christmas as an important event.
“That’s strange! Because it’s Christmas!” – my friends keep saying that. I always wonder why they cannot imagine the different culture or people apart from their “standard”.
“Do you pray to Buddha?” – no, Buddha is not same as the God of Christianity. I realized that some people were misunderstanding different religions just like changing the leader’s name.



– KNOW HOW PEOPLE SEE AND FEEL –
I should not judge the differences good or bad. As a Japanese, I feel and think something interesting but also something uncomfortable in Scotland. Always I think about the reason why I feel like that. Also I should know and experience what and how people from some other countries or different cultural background see and feel things. For example, if I design something for Scottish people, I should see and understand what Scottish people feel comfortable and accept.


Assignment 3 Activity 3A: SERVICE DESIGN TOOLS


Just before I began thinking about ethnography, I was asked to read through some service design tools at servicedesigntools.org. So far, I have used mind map, tomorrow headlines, and rough prototyping for our team design idea called Patch Pals for RSA design project in semester 1. And although I did not know names of some tools, I have used system map, mood board, and role play very often when I had presentations for clients or colleagues at my job before. I think rough prototyping, mood board, system map, and role play are very useful tools and I would use those of them in the future, too.



– MIND MAP –
The mind map is a tool for the visual elicitation of our thoughts and their connections.

I think a mind map makes a thing easy to get started because if you got some ideas in your head you just write or draw it. We all were asked to create a mind map for the first assignment in semester 1, then I thought it is very useful and easy tool to get started something and expand ideas. I always create a mind map to grasp own whole idea and after I revert to the initial mind map to make the theme sure.
a mind map for Tipping Point
a mind map for Border Crossings project 1



– ROUGH PROTOTYPING –
The rough prototyping is a quick method to build prototypes using all the objects and materials available in that specific moment and location. These elements are used to simulate the service components in order to better explain an idea in front of the other members of the team. It is a tool supporting the visualization of ideas and a way to be sure that all the members of the team are talking about the same thing. It also contributes to make the process of design more interactive and concrete.

With our group of semester 1, we created colour clay and paper prototypes. This is like an elementary school children’s play, but very useful and important tool for design. Especially this is very useful to visualize my initial ideas of jewellery pieces because I do not need to use any metal or any expensive materials. Actually I did this rough prototyping with paper and glue for my Border Crossings project 2 and I really think it worked. I could use anything for the prototypes such as paper, tapes, clay, glue, colour pens or so.


paper and clay prototypes for RSA design project




paper rough prototypes for Border Crossings project 2 (Jewellery design)


those above paper prototypes became metal pieces



– MOOD BOARD –
A mood board is a visual composition of pictures and materials that propose an atmosphere by giving the generic perception of it. The mood board helps in the elicitation of some values the service has that are difficult to be described by words. The use of a visual representation fixes univocally the perception of the service inside the team.

The mood board could make the visual aspects of the design easy and clear.
For some presentations of design I am often asked to create a mood board. And also I had many occasions to see mood boards at the fashion show or exhibitions for my job before. For people who see mood boards such as buyers, it is easy to choose good ones and skip not attractive ones. If the mood board were attractive, the buyers would ask the designer about the design or product further and if it were not attractive, the buyers would just skip and not waste their time for it. Conversely, for designers, it is a chance to appeal their design for buyers so that they have to create the mood boards really attractive and clear to show their visual aspect and concept. Even if there were some explanations on the mood boards, the busy buyers would not read it. Strong visual impression is important for the mood board.


mood boards for Border Crossings project 2



– SYSTEM MAP –
The system map is a visual description of the service technical organization: the different actors involved, their mutual links and the flows of materials, energy, information and money through the system.

I used the system map at my job to explain and clarify the concept to clients. For example, when I explained how our paper packaging design was ecological, I put some simple pictures of the process of recycling, the local source of the material, the local transportation we used, and the local people who were working for it.



– ROLE PLAY –
Some actors, the sample users or the designers themselves perform a hypotetical service experience. The implied condition is thinking that the service really exists and then building a potential journey through some of its functionalities. A possible evolution of this tool consists in the performance of the same scene several times, changing the character profiles on each scene in order to understand how different users would act in the same situation.

I did role play by wearing a garment with an iPod connection to test the functions before selling at my job as well. Of-course the role play would work for any design but I think it would especially work well for specific designs targeted small children or disable people such as a toy, a wheel chair, or a barrier free house. The designers should not design only with their sense of value or imagination. They should experience and know what really users need. And we could confirm the target customers and their life styles by doing a role play. Confirming those was important for us not to go somewhere else beside the point of our aim or target.



There are many design tools I have never used but I strongly agree that those are important for designers to make sure if the design is reasonable, and also useful to appeal a design or a product to customers according to the purpose.


Assignment 1: Are You What You Wear?

For the assignment 1, we were asked to snoop somebody else’s room!
We had a small assignment for the Christmas holiday to collect some childhood photographs of the room where we grew up. For snooping, the rooms of the photographs were supposed to be surrounded by stuff such as posters on the wall, friends, clothes or so.
Since I did not go back to Japan during the holiday, I asked my parents to scan and send me those photographs by email. Actually I did not remember those photographs of my house so I was happy to see and remember my old times.

For this semester 2, I was put in to group 6. It was, again, a mixed group of students from different design discipline.
Firstly, we gathered to snoop the photographs of people in the group 5. We had to say and take note honestly what we thought even though it was messy or dirty. Followings are what I jotted down by snooping.



Person 1

Snooping:
messy but organized room – especially around the desk is an organized mess
maybe female
doesn’t like cooking, lots of plastic bags – TESCO and LIDL
a sewing machine – doing textile design
likes reading – many books, technical books (?) and a typewriter – mature or not a teenager
a sense of responsibility to keep plants
bad eyes – contact lenses
smoker – an ash tray

Answer and response:
SHE is a JEWELLERY design student (not a male textile student), a smoker, and a florist, likes reading, and uses contact lenses. The result of our snooping was almost correct but she seemed embarrassed by our comment “messy” but I liked that kind of organized mess.



Person 2

Snooping:
lots of DVDs in neat arrangement on the shelf
definitely male – dark colours – everything is just black and grey
cares about looking / proud of himself – a big stand mirror
IED student(?) – chair painted in bluish colours, a camera
Clean and tidy – almost nothing more than DVDs, games, and a camera
lives in basement(?) – white block wall without windows
no posters on the wall

Answer and response:
Those were almost correct. He seemed surprised, and said our comments were not much about his personality. He did not think he cared much about his looking. I cannot say he definitely cares about his looking only for a reason of a big mirror, but I think a few male has a big mirror in their room.



Person 3

Snooping:
male, happy childhood – big smile wearing a yellow jumper
likes playing outside with brother, sister, cousins or friends
likes imagination – climbing trees and play pirates

Answer and response:
Those were correct. He did not think he liked imagination. Actually it was quite difficult to snoop from those pictures of outside. But it was true he was a happy boy!



Person 4
  

Snooping:
female, older than 20 – old photographs, mum and a brother – very close to her mum,
wearing glasses, holiday to see families – somewhere sunny place not Scotland(?)
blonde, British / Scottish, bridesmaid in a white dress
had Santa Claus in the house!

Answer and response:
The result of our snooping was almost correct. She is a Scottish and Jewellery design student, but she does not wear glasses now. She agreed that she was very close to her mother. She seemed happy with our snooping.



Person 5

Snooping:
has a brother or sister of almost same age of this person
definitely female, blonde girl,
90’s taste (?), big family, dressed colourful
classy and girlish taste – ribbon on her hair
very clean and tidy room, old English style room, nice bedroom, lots of make-up stuff, drinking vodka during make-up (!?) – a bottle of vodka on a dresser
flower pattern wall paper, no posters on the wall, plays electric guitar
dog person – 4 dog photos on the wall
Jewellery or textile student – accessories on a mannequin

Answer and response:
Those were almost correct. She is a Textile student, and she likes dogs. The wallpaper or classy atmosphere of the rooms is her mother’s taste. She seemed happy with our result of snooping such as very tidy rooms but she said she was not a regular vodka drinker ( ! ).



Then, I move to the comments of snooping of my photographs by group 5.

Actually those are not my bedroom photographs but taken in a living room of my parents’ house in Japan.
The group 5 people said, I was a female, Japanese and older than 25. There were dates on some photographs when those were taken so probably it helped to guess my age bracket. Yes I am Japanese as they thought, and there were some Japanese books in the photographs. Other things they said were; lots of things in a small space, lots of old VHS videos on the shelf, academic / intellectual family, big family, many ornaments and decorations in a cupboard, likes arts and crafts. Yes I am definitely older than 25 female, and Japanese. I have parents and a younger brother – but not from a big family. From their analysis, I learn about myself as I grew up in a kind of academic or creative environment. I did not think that much but my father is a professor, in his room there’re loads of books (seriously fear of earthquake ! ) and I am very close to my father so maybe I grew up in a kind of academic atmosphere. My mother studied textile design at an art university and is a jeweller in Japan. She was / is very strict about everything – manners or learning art related things. My brother and I were often strictly “forced” to do some those art related things such as piano, drawing, sewing or so. In fact, I hated doing those but my brother probably enjoyed those things and he was playing piano and drawing much better than me. Now he works at Toshiba in Tokyo as a programmer (I am not sure if it is related to art and craft ! ).

Throughout this workshop, of-course I thought the atmospheres of the British rooms were very different from mine. The most interesting point for me was, the sizes of rooms. The taste or clothes that people wore would be also interesting but I was interested in the size.
As is well known, Japanese houses are quite small and people live in close quarters. The reason why is maybe we have a lot of mountains or lakes and do not have much space for living in those small islands. I found some figures compared Japan with Britain. I could know interesting fact.

The land of Japan is bigger than of the UK but Japan has more than double the population of the UK. And also the ratios of habitable area are very different. The ratio of Japanese habitable area is 33.6%, and the UK’s habitable area is 88.4%. That is why Japanese people live in very small houses. This is not because of our small bodies!


habitable area data

And from this fact I also thought that people in the UK or US would not care much about spaces or ecological issues because they could use the land generously – this is just my opinion that is not based on any research. That atmosphere would allow people to do something in a big scale – make a big painting, eat a huge meal, build a big house with a swimming pool, own a big car, have a huge dumping site, etc.
In Japan, basically houses are small, and people are small, accordingly we have to live in a limited space, we eat a small meal (maybe), we wear small size of clothes, we have a big problem of limited dumping places so we always think about the solution to reduce garbage.
And obviously after having the big earthquake, tsunami, and nuclear power plants’ matter last year, we are limited many things more than before. We strictly have to save using electricity individually. Many people evacuated from Fukushima, Iwate and Miyagi to the other prefectures, that would change the ratio of habitable area.
This workshop brought me a lot of things to think. Not only identical things, but also something else.
Simply I thought a lot of people in th UK grew up in a big space. I think a sense of distance or space could influence people in some ways. This is really a vague idea but I strongly thought I should have this difference about the size of space in my mind when I design something.